![]() What is a sales strategy?Ī sales strategy is an organized plan to maximize sales of a product or service. Want more advice like this? Get your free copy of The Sales Handbook and Intercom On Sales.īut first. They share their winning sales strategies and the lessons they’ve learned scaling sales. That’s why we’ve curated advice from industry leaders at and outside of Intercom for this article. Studying sales strategy examples from successful companies is a great way to get started. The key is to experiment and iterate on it with discipline, so you can zero in on the one that’s right for your business. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Go without one and risk seeing your business flame out. Get it right and watch your company’s growth trajectory go up and to the right. ![]() You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point, you’ll need to find sustainable traction in the market - and increase sales.Ī well-defined sales strategy is your path to meaningful, sustainable growth. Developing a successful sales strategy (or plan) is one of the core activities every business will have to undertake.
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